Number of the records: 1
Food commercial as the effective tool of marketing communication for persuading consumers to buy selected food products
Title Food commercial as the effective tool of marketing communication for persuading consumers to buy selected food products / Jana Rybanská, Ľudmila Nagyová, Elena Horská Author-s Kollár Rybanská, Jana, ; SPUFEM16 (Author)
Nagyová, Ľudmila, ; SPUFEM16 (Author)Horská, Elena, ; SPUFEM16 (Author) Action ICOALS (2. : 7.-9.5.2018 : Tirana, Albánsko) Description ilustr., tab. Notes Abstrakt článku vyšiel v: 2nd international conference on agriculture and life sciences : abstract book, May 07 - 09, 2018, Tirana Albánia 2018. – ISBN 978-9928-245-34-2, s. 344-344. VEGA 1/0502/17 . Bibliografické odkazy In Albanian Journal of Agricultural Sciences. -- ISSN 2218-2020. -- Vol. 17, special iss. (2018), 6 s. Category of Publication Activity AFC Subject-s marketing marketingová komunikácia konzumenti potraviny reklama Country Albania Language English Database Agro-bibliography References (3) Bibliografia - Agro-bibliography (1) Bibliografia - Genetické zdroje a biopotraviny
Number of the records: 1