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Testing emotional and visual reactions to selected ads of the absolut company
- Testing emotional and visual reactions to selected ads of the absolut company [elektronický zdroj] / Ľudmila Nagyová ... [et al.]. In: Marketing Identity. -- 1. vyd.. -- online (1111 s.). -- 978-80-572-0038-3 Marketing Identity 2019. -- Trnava : Univerzita sv. Cyrila a Metoda, 2019. -- S. 223-255. marketing * komunikácia efektívna * reklama
Number of the records: 1