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Testing emotional and visual reactions to selected ads of the absolut company
- NAGYOVÁ, Ľudmila et al. Testing emotional and visual reactions to selected ads of the absolut company. In Marketing Identity. 1. vyd. online (1111 s.). ISBN 978-80-572-0038-3. Marketing Identity 2019. Trnava : Univerzita sv. Cyrila a Metoda, 2019, s. 223-255. Indexované v: WoS
Number of the records: 1