- Testing emotional and visual reactions to selected ads of the absolu…
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Testing emotional and visual reactions to selected ads of the absolut company

  1. NAGYOVÁ, Ľudmila et al. Testing emotional and visual reactions to selected ads of the absolut company. In Marketing Identity. 1. vyd. online (1111 s.). ISBN 978-80-572-0038-3. Marketing Identity 2019. Trnava : Univerzita sv. Cyrila a Metoda, 2019, s. 223-255. Indexované v: WoS
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