Number of the records: 1
The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
- The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market / Jakub Berčík ... [et al.] .
In: Journal of International Food & Agribusiness Marketing. -- ISSN 0897-4438. -- Vol. 35 , iss. 3 (2023), s. 261-282
Kategória EPCA do 2021: ADM
Kategória EPCA od 2022: V3
https://doi.org/10.1080/08974438.2021.1989102 .
Number of the records: 1