The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market / Jakub Berčík ... [et al.]. -- ilustr. -- Bibliografické odkazy. In: Journal of International Food & Agribusiness Marketing. -- ISSN 0897-4438. -- Vol. 35 , iss. 3 (2023), s. 261-282. https://doi.org/10.1080/08974438.2021.1989102 neurovedy * spotrebiteľská neuroveda * trh potravín * aróma marketing * vonné látky