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The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market
- BERČÍK, Jakub et al. The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market. In Journal of International Food & Agribusiness Marketing. ISSN 0897-4438, 2023, vol. 35, iss. 3, s. 261-282. Available on Internet:<https://doi.org/10.1080/08974438.2021.1989102> Indexované v: SCOPUS
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