- The application of consumer neuroscience in evaluating the effect of …
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The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market

  1. BERČÍK, Jakub et al. The application of consumer neuroscience in evaluating the effect of aroma marketing on consumer preferences in the food market. In Journal of International Food & Agribusiness Marketing. ISSN 0897-4438, 2023, vol. 35, iss. 3, s. 261-282. Available on Internet:<https://doi.org/10.1080/08974438.2021.1989102> Indexované v: SCOPUS
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