Number of the records: 1
Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume
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$a Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume / $c Jakub Berčík ... [et al.] 300 $b ilustr., tab. 500 $a Vydané v rámci projektu APVV-17-0564, “The Use of Consumer Neuroscience and Innovative Research Solutions in Aromachology and its Application in Production, Business and Services” , VEGA 1/0624/22, “Neurogastronomy: Application of Implicit and Explicit Approaches in Modern Experience Gastronomy and their Influence on Consumer Behaviour”. 504 $a Bibliografické odkazy 650 07
$7 spu_us_auth*0416409 $a spotrebiteľská neuroveda $2 NI001PH 650 07
$7 spu_us_auth*0404996 $a aróma marketing $2 NI001PH 650 07
$7 spu_us_auth*0394676 $a aromatické prísady $2 NI001PH 650 07
$7 spu_us_auth*0423084 $a aromachológia $2 NI001PH 650 07
$7 spu_us_auth*0362022 $a obchody $2 NI001PH 650 07
$7 spu_us_auth*0365889 $a nákupná atmosféra $2 NI001PH 650 07
$7 spu_us_auth*0435597 $a vnímanie pachu $2 NI001PH 700 1-
$7 spu_us_auth*0370208 $a Berčík, Jakub, $d 1987- $u SPUFEM31 $4 aut $9 45 $X 34608 700 1-
$7 spu_us_auth*0250270 $a Neomániová, Katarína, $d 1982- $u SPUFEM31 $4 aut $9 45 $X 1220 700 1-
$7 spu_us_auth*0420489 $a Mušinská, Kristína, $d 1996- $u SPUFEM31 $9 5 $4 aut $X 61473 700 1-
$7 spu_us_auth*0438105 $a Pšurný, Michal $4 aut $9 5 773 0-
$w spu_us_epca*150778 $t Applied Sciences-Basel $p Appl. Sci.-Basel $x 2076-3417 online $7 nnas $d Basel : MDPI $g Vol. 12, no. 14 (2022), art. no.7069 [1-22] s. 856 4-
$u https://doi.org/10.3390/app12147069
Number of the records: 1