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Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume
- Use of consumer neuroscience in the choice of aromatisation as part of the shopping atmosphere and a way to increase sales volume / Jakub Berčík ... [et al.]. -- ilustr., tab. -- Bibliografické odkazy. In: Applied Sciences-Basel. -- ISSN 2076-3417 online. -- Vol. 12, no. 14 (2022), art. no.7069 [1-22] s. https://doi.org/10.3390/app12147069 spotrebiteľská neuroveda * aróma marketing * aromatické prísady * aromachológia * obchody * nákupná atmosféra * vnímanie pachu
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