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Marketing Management of Electronic Commerce in the Process of Current Marketing Management
Title Marketing Management of Electronic Commerce in the Process of Current Marketing Management [elektronický zdroj] / Peter Stuchlý ... [et al.] Author-s Stuchlý, Peter, ; SPUFEM33 (Author) Hennyeyová, Klára, ; SPUFEM33 (Author) Janšto, Erik, ; SPUFEMD (Author) Šilerová, Edita (Author) Vaněk, Jiří (Author) Description ilustr., tab. Notes Popis urobený 4.8.2023. Vydané v rámci projektu grant no. 2022B0006 . Bibliografické odkazy . Spôsob prístupu: World Wide Web In AGRIS on-line Papers in Economics and Informatics [online]. -- ISSN 1804-1930 online. -- Vol. 15, no. 2 (2023), s. 105-113 Category of Publication Activity ADM Category of Publication Activity V3 Subject-s elektronický obchod digitálny marketing strategický marketing implementácia (manažment) Country Czech Republic Language English URL https://doi.org/10.7160/aol.2023.150209 Database Agro-bibliography
Number of the records: 1