FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets / Jakub Berčík ... [et al.]. -- Bibliografické odkazy. In: Spanish Journal of Marketing - ESIC. -- ISSN 2444-9695. -- Vol. 29, no. 1 (2025), s. 46-64. https://doi.org/10.1108/SJME-03-2023-0050 pekárne * pekárske výrobky * neuromarketing * zákazníci * spotrebitelia * FaceReader