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Codes of ethics as a marketing communication tool: the impact of codes of ethics on the behaviour and appearance of employees

  1. TitleCodes of ethics as a marketing communication tool: the impact of codes of ethics on the behaviour and appearance of employees / Jana Kozáková, Radovan Savov, Tamás Darázs
    Author-s Kozáková, Jana, ; SPUFEM30 (Author)
    Savov, Radovan, ; SPUFEM32 (Author)
    Darázs, Tamás (Author)
    Descriptiontab.
    NotesBibliografické odkazy
    In Communication Today. -- ISSN 1338-130X. -- Vol. 15, no. 1 (2024), s. 64-77
    Category of Publication ActivityADM
    Category of Publication ActivityV3
    Subject-s marketingová komunikácia etické kódexy etika zamestnanci správanie
    CountrySlovakia
    LanguageEnglish
    DatabaseAgro-bibliography
Number of the records: 1  

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