- Impact of product vs brand storytelling on online customer experience
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Impact of product vs brand storytelling on online customer experience

  1. GARCZAREK-BAK, Urszula et al. Impact of product vs brand storytelling on online customer experience. In International Journal of Wine Business Research. ISSN 1751-1062, 2024, vol. 36, iss. 3, s. 370-405. Available on Internet:<https://doi.org/10.1108/IJWBR-07-2023-0041> Indexované v: WoS, SCOPUS
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