Global marketing conference at Hong Kong 2016 [elektronický zdroj] : Bridging Asia and the world: global platform for interface between marketing and management, conference proceedings, July 21-24, 2016 Conrad Hong Kong / editor Juran Kim ; reviewers Roland T. Rust, Gerrit van Bruggen. -- 1st. ed. -- Seoul : Global Alliance of Marketing & Management Associations, 2016. -- online (1754 s.). -- ISSN 1976-8699. http://gmcproceedings.net/html/sub3_01.html marketing * manažment * zborníky konferencií