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Tracking position, visual attention and emotions of customers in retail store environment via position system, eye tracker, electroencephalograph and face reading technology
- Tracking position, visual attention and emotions of customers in retail store environment via position system, eye tracker, electroencephalograph and face reading technology [elektronický zdroj] / Jakub Berčík ... [et al.]. -- grafy, ilustr., tab. -- Bibliografické odkazy. In: Global marketing conference at Hong Kong 2016. -- 1st. ed. -- online (1754 s.). -- ISSN 1976-8699 Global marketing conference. -- Seoul : Global Alliance of Marketing & Management Associations, 2016. -- S. 494-510, online. http://dx.doi.org/10.15444/GMC2016.04.08.04 obchod * maloobchod * spotrebitelia * neuromarketing * elektroencefalografia
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