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Perspective views about the future of target marketing: towards a homogenization of values, attitudes and habits
- HORSKÁ, Elena - LÖBL, Olaf - ROVNÝ, Patrik. Perspective views about the future of target marketing: towards a homogenization of values, attitudes and habits. In Global meltdown or recession : eleventh international seminar proceedings, India vis-avis rest of the world, January 4-5, 2010. New Delhi : Delhi school of professional studies and research, 2010. ISBN nepridelené ISBN. .
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