Food commercial as the effective tool of marketing communication for persuading consumers to buy selected food products / Jana Rybanská, Ľudmila Nagyová, Elena Horská. -- ilustr., tab. -- Bibliografické odkazy. In: Albanian Journal of Agricultural Sciences. -- ISSN 2218-2020. -- Vol. 17, special iss. (2018), 6 s. marketing * marketingová komunikácia * konzumenti * potraviny * reklama