How can food retailing benefit from neuromarketing research: the influence of traditional and innovative tools of in-store communication on consumer reactions [elektronický zdroj] / Jakub Berčík, Elena Horská, Ľudmila Nagyová .
In: International journal of economics and management engineering. -- ISSN 2226-7344. -- Vol. 2, no. 5 (2015), [1] s., online
Kategória EPCA do 2021: AFE
https://www.waset.org/abstracts/27417 .