Application of neuromarketing in visual merchandising in services / Johana Paluchová, Jakub Berčík, Katarína Neomániová .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 143-158 [1,29 AH]
Kategória EPCA do 2021: ACC .