Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [elektronický zdroj] / Elena Horská ... [et al.] .
In: 5th International conference on management 2015 / ICM [1 CD-ROM (584 s.)]. -- Gödöllő : Szent István University, 2015. -- ISBN 978-963-269-492-4. -- S. 18-21, CD-ROM
Kategória EPCA do 2021: AFA
http://dx.doi.org/10.17626/dBEM.ICoM.P00.2015.p004 .