Global marketing conference at Hong Kong 2016 [elektronický zdroj] : Bridging Asia and the world / editor Juran Kim ; reviewers Roland T. Rust, Gerrit van Bruggen . Seoul :  Global Alliance of Marketing & Management Associations , 2016 . online (1754 s) . ISSN 1976-8699
http://gmcproceedings.net/html/sub3_01.html .