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Resource: Slovak Agricultural Library (SAL) - SAL Bibliographic Database/Agrobibliography
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Author Sysno/Doc.kind = "^spu_us_auth 0007294 xpca^"
- Application of neuromarketing in retailing and merchandising / Ľudmila Nagyová, Elena Horská, Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 119-142
Kategória EPCA do 2021: ACC . - Neuromarketing in food retailing / editori Elena Horská, Jakub Berčík; recenzenti Andrzej Krasnodębski, Lukáš Stajanča . Wageningen : Wageningen Academic Publishers , 2017 . 169 s . ISBN 978-90-8686-300-6
Kategória EPCA do 2021: FAI . - Consumer food related application: food retail sector and services / Elena Horská ... [et al.] .
In: Augmented reality for food marketers and consumers [103 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-299-3 (brož.). -- S. 65-85
Kategória EPCA do 2021: ACC
https://doi.org/10.3920/978-90-8686-842-1_4 . - The sense of smell / Johana Paluchová, Jakub Berčík, Elena Horská .
In: Sensory and aroma marketing [146 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-298-6 (brož.). -- S. 27-55
Kategória EPCA do 2021: ACC . - Learning organization at higher education institutions in the EU [elektronický zdroj] : Proposal for implementing philosophy of learning organization—results from research / Helena Čierna ... [et al.] .
In: Quality & quantity. -- ISSN 1573-7845. -- Vol. 51, no. (2017), [16] s., online
Kategória EPCA do 2021: ADC
https://dx.doi.org/10.1007/s11135-016-0332-3 . - Tracking position, visual attention and emotions of customers in retail store environment via position system, eye tracker, electroencephalograph and face reading technology [elektronický zdroj] / Jakub Berčík ... [et al.] .
In: Global marketing conference at Hong Kong 2016 / Global marketing conference [online (1754 s.)]. -- Seoul : Global Alliance of Marketing & Management Associations, 2016. -- ISSN 1976-8699. -- S. 494-510, online
Kategória EPCA do 2021: AFC
http://dx.doi.org/10.15444/GMC2016.04.08.04 . - Využitie neuromarketingu v retailingu a vizuálnom merchandisingu potravín / Jakub Berčík ... [et al.] . Nitra : Slovenská poľnohospodárska univerzita , 2016 . 134 s . ISBN 978-80-552-1613-3
Kategória EPCA do 2021: AAB . - The use of innovative research tools in retail store environment / Jakub Berčík, Elena Horská .
In: Innovation management: research aspects [136 s.]. -- Poznań : Poznań University of Economics and Business, 2016. -- ISBN 978-83-7986-104-0 (brož.). -- S. 37-48
Kategória EPCA do 2021: AEC . - Trends in utilization of selected technologies in grocery stores [elektronický zdroj] / Ľudmila Nagyová, Jakub Berčík, Elena Horská .
In: The agri-food value chain: challenges for natural resources management and society / Medzinárodné vedecké dni [online (1108 s.)]. -- Nitra : Slovak University of Agriculture, 2016. -- ISBN 978-80-552-1503-7. -- S. 866-873, online
Kategória EPCA do 2021: AFD
http://dx.doi.org/10.15414/isd2016.s11.02 . - Thought leadership as an innovative way of teaching [elektronický zdroj] / Ľudmila Nagyová ... [et al.] .
In: The agri-food value chain: challenges for natural resources management and society / Medzinárodné vedecké dni [online (1108 s.)]. -- Nitra : Slovak University of Agriculture, 2016. -- ISBN 978-80-552-1503-7. -- S. 640-651, online
Kategória EPCA do 2021: AFD
http://dx.doi.org/10.15414/isd2016.s8.10 .