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Resource: Slovak Agricultural Library (SAL) - SAL Bibliographic Database/Agrobibliography
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Author Sysno/Doc.kind = "^spu_us_auth 0250537 xpca^"
- Tracking position, visual attention and emotions of customers in retail store environment via position system, eye tracker, electroencephalograph and face reading technology [elektronický zdroj] / Jakub Berčík ... [et al.] .
In: Global marketing conference at Hong Kong 2016 / Global marketing conference [online (1754 s.)]. -- Seoul : Global Alliance of Marketing & Management Associations, 2016. -- ISSN 1976-8699. -- S. 494-510, online
Kategória EPCA do 2021: AFC
http://dx.doi.org/10.15444/GMC2016.04.08.04 . - Zvýšte predaj zapojením zmyslov vašich zákazníkov / Jakub Berčík .
In: Tovar & predaj. -- ISSN 1805-0549. -- Roč. 6, č. 29 (2016), s. 14
Kategória EPCA do 2021: BDE . - Spotrebiteľská neuroveda prináša nové možnosti ako si získať zákazníka na svoju stranu / Jakub Berčík .
In: AGROmagazín. -- ISSN 1335-2261. -- Roč. 18, č. 2 (2016), s. 20-22
Kategória EPCA do 2021: BDF . - Consumer neuroscience in practice [elektronický zdroj] : the impact of store atmosphere on consumer behavior / Jakub Berčík ... [et al.] .
In: Periodica polytechnica. -- ISSN 1416-3837. -- Vol. 24, no. 2 (2016), s. 96-101, online
Kategória EPCA do 2021: ADM
https://pp.bme.hu/so/article/view/8715/6967 . - Quality Label as the Guarantee of higher quality of food – a case study of Slovak food market / Ingrida Košičiarová ... [et al.] .
In: Procedia - Social and Behavioral Sciences. -- ISSN 1877-0428. -- Vol. 220, (2016), s. 200-209
Kategória EPCA do 2021: AFC
http://www.sciencedirect.com/science/article/pii/S1877042816305869 . - Prieskumy môžu firmy aj likvidovať / Jakub Berčík .
In: Hospodárske noviny. -- ISSN 1335-4701. -- Roč. 24, č. 48 (2016), s. 9
Kategória EPCA do 2021: GII . - State administration efficiency in the field of trade licensing - case of Slovakia [elektronický zdroj] / Tomáš Malatinec, Eleonóra Marišová, Peter Fandel .
In: ICABR 2014 / ICABR [online (1162 s.)]. -- Brno : Mendel University, 2015. -- ISBN 978-80-7509-223-6. -- S. 611-623, online
Kategória EPCA do 2021: AFC
http://www.icabr.com/fullpapers/icabr2014.pdf . - Consumer neuroscience solutions: towards innovations, marketing effectiveness and customer driven strategies [elektronický zdroj] / Elena Horská ... [et al.] .
In: 5th International conference on management 2015 / ICM [1 CD-ROM (584 s.)]. -- Gödöllő : Szent István University, 2015. -- ISBN 978-963-269-492-4. -- S. 18-21, CD-ROM
Kategória EPCA do 2021: AFA
http://dx.doi.org/10.17626/dBEM.ICoM.P00.2015.p004 . - How can food retailing benefit from neuromarketing research: the influence of traditional and innovative tools of in-store communication on consumer reactions [elektronický zdroj] / Jakub Berčík, Elena Horská, Ľudmila Nagyová .
In: International journal of economics and management engineering. -- ISSN 2226-7344. -- Vol. 2, no. 5 (2015), [1] s., online
Kategória EPCA do 2021: AFE
https://www.waset.org/abstracts/27417 . - The perception of merchandising visual components in the fast food restaurants of chosen shopping mall [elektronický zdroj] / Johana Paluchová ... [et al.] .
In: ICABR 2015 / ICABR [online (1165 s.)]. -- Brno : Mendel University, 2015. -- ISBN 978-80-7509-379-0. -- S. 730-740, online
Kategória EPCA do 2021: AFC
http://www.icabr.com/fullpapers/icabr2015.pdf .