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Resource: Slovak Agricultural Library (SAL) - SAL Bibliographic Database/Agrobibliography
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Author Sysno/Doc.kind = "^spu_us_auth 0395957 xxagb^"
- The influence of intercultural differences on a product marketing strategy selection - semiotic analysis of selected product´s advertisements / Peter Poliak, Martin Hakulin, Peter Polakovič .
In: Management de la diversité culturelle: quels enjeux en Europe? / Management de la diversité culturelle: quels enjeux en Europe [305 s.]. -- Bruxelles : Bruylant, 2012. -- S.79-92
Kategória EPCA do 2021: AFD .