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Resource: Slovak Agricultural Library (SAL) - SAL Bibliographic Database/Agrobibliography
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Author Sysno/Doc.kind = "^spu_us_epca 141931 xpca^"
- Application of neuromarketing in retailing and merchandising / Ľudmila Nagyová, Elena Horská, Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 119-142
Kategória EPCA do 2021: ACC . - Essential terminology of neuromarketing / Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 13-36
Kategória EPCA do 2021: ACC . - Interdisciplinary relations of neuromarketing and neuropsychology / Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 37-50 [1,08 AH]
Kategória EPCA do 2021: ACC . - Application of neuromarketing in visual merchandising in services / Johana Paluchová, Jakub Berčík, Katarína Neomániová .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 143-158 [1,29 AH]
Kategória EPCA do 2021: ACC .