Perspective views about the future of target marketing: towards a homogenization of values, attitudes and habits / Elena Horská, Olaf Löbl, Patrik Rovný .
In: Global meltdown or recession : eleventh international seminar proceedings, India vis-avis rest of the world, January 4-5, 2010. -- New Delhi : Delhi school of professional studies and research, 2010. -- ISBN nepridelené ISBN
Kategória EPCA do 2021: AFC .