The effect of scent marketing on the emotions and and preferences of generation X [elektronický zdroj] / Jakub Berčík ... [et al.] .
In: Global marketing conference at Seoul, 2020 / Global marketing conference [online (1620 s.)]. -- Seoul : Global Alliance of Marketing & Management Associations, 2020. -- ISSN 1976-8699. -- S. 844-848
Kategória EPCA do 2021: AFC
https://doi.org/10.15444/GMC2020.06.07.02 .