Výsledky vyhľadávania
Zdroj: SlPK - Bibliografická databáza
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Autor-kód záznamu + druh.dok = "^spu_us_auth 0370208 xpca^"
- The effect of scent marketing on the emotions and and preferences of generation X [elektronický zdroj] / Jakub Berčík ... [et al.] .
In: Global marketing conference at Seoul, 2020 / Global marketing conference [online (1620 s.)]. -- Seoul : Global Alliance of Marketing & Management Associations, 2020. -- ISSN 1976-8699. -- S. 844-848
Kategória EPCA do 2021: AFC
https://doi.org/10.15444/GMC2020.06.07.02 . - The sense of smell / Johana Paluchová, Jakub Berčík, Elena Horská .
In: Sensory and aroma marketing [146 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-298-6 (brož.). -- S. 27-55
Kategória EPCA do 2021: ACC . - Essential terminology of neuromarketing / Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 13-36
Kategória EPCA do 2021: ACC . - Methods used in neuromarketing / Jakub Berčík, Jana Rybanská .
In: Sensory and aroma marketing [146 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-298-6 (brož.). -- S. 83-101 [1,3 AH]
Kategória EPCA do 2021: ACC . - Application of neuromarketing in visual merchandising in services / Johana Paluchová, Jakub Berčík, Katarína Neomániová .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 143-158 [1,29 AH]
Kategória EPCA do 2021: ACC . - Neuromarketing in food retailing / editori Elena Horská, Jakub Berčík; recenzenti Andrzej Krasnodębski, Lukáš Stajanča . Wageningen : Wageningen Academic Publishers , 2017 . 169 s . ISBN 978-90-8686-300-6
Kategória EPCA do 2021: FAI . - Interdisciplinary relations of neuromarketing and neuropsychology / Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 37-50 [1,08 AH]
Kategória EPCA do 2021: ACC . - Application of neuromarketing in retailing and merchandising / Ľudmila Nagyová, Elena Horská, Jakub Berčík .
In: Neuromarketing in food retailing [169 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-300-6 (brož.). -- S. 119-142
Kategória EPCA do 2021: ACC . - Consumer food related application: food retail sector and services / Elena Horská ... [et al.] .
In: Augmented reality for food marketers and consumers [103 s.]. -- Wageningen : Wageningen Academic Publishers, 2017. -- ISBN 978-90-8686-299-3 (brož.). -- S. 65-85
Kategória EPCA do 2021: ACC
https://doi.org/10.3920/978-90-8686-842-1_4 . - Progressive methods of market research for retail and services / Jakub Berčík, Johana Paluchová .
In: The Poprad economic and management forum / The Poprad economic ans management forum [305 s.]. -- Ružomberok : VERBUM, 2017. -- ISBN 978-80-561-0519-1 (brož.). -- S. 271-279
Kategória EPCA do 2021: AFD .